No Difference Between Paid Search & Natural Search For A Brand
There is really no difference in SEO'ing for a brand or PPC'ing for a brand, So for the 1.5 million sites that appear on Google when you do a web search for the word "Interlora" how many are Interflora or any other retailer going to sue. Also ads have not necessarily disappeared overnight.
http://www.google.co.uk/sponsoredlinks?q=interflora&btnG=Search+Sponsored+Links&hl=en
Biting the hand that feeds IT
