Re: I'm a creator and consumer...
Possibly, but that only applies to music. Not filmmaking, for example. You've picked the easy case.
And even then, but there is lots of work to be done by the man in the middle, and record companies only make profits (and thus invest less per-artist) because they have a lot of scale.
So for example, if you want to only sell music on iTunes and never have any large live events organised or radios playing your stuff, for example, then you...can already do that without a record label. You just won't necessarily make a lot of money doing it; probably much less than you would make working with a record company. It's when you want to do bigger stuff (such as a film or live concert) that you need capital investment and lots of experts and equipment and contacts.
Some of these services may individually become commoditised (e.g. iTunes could facilitate pay-per-play for artists on the radio) but most are a long way off.
The way to desocialise bootlegging is not to do it. All I do is say "no thanks" when someone offers me bootlegged content, and if you don't do that, then it could well be that you're recommending an impossible course of action (all media industry must vanish before I stop bootlegging!) just as an excuse to keep doing it.