to Jon
I work for a small ISP, we have peering agreements with level 3 and nitrex so i am aware ofthe costs of data shifting, i can get a free adsl max service from work but i choose not too. when we get onto the 21CN network i will reconsider.
in my view, one gigbayte is not a massive download. and this is where i believe virgin are loosing touch. online services are only going to expand and require more data. Microsoft are now actively advertising their HD movie download service for the Xbox 360 (sorry to keep using that example)
Virgin just seem confused now, they give you a service and then cap it after 15 minutes if you use it at the capacity that they are so happy to shout about in adverts, they defend this policy saying it only hits the top 5% who unless managed would disrupt the service for others (last month i downloaded 4gigs of data in total , 1.3 gigs last saturday from a virgin media hosted mirror, and got limited that day, am i to believe i was one of the top 5% of users that day when my traffice didnt even leave their gateway?) when it it clearly just an arbitrary limit, and to top it all off they are now introducing a 50mb service which will chew even more of their bandwidth.
Jon you are right in everything you say, i agree wholeheartedly, i am just a tad annoyed that a service that was once the best in the country known for being forward thinking has fallen into disarray and confusion and become out of touch.