Maybe the history of drinking has a similar three-phase pattern as warfare, which has the Retaliation (I am going to kill you because you killed my brother), Anticipation (I am going to kill you because I killed your brother) and Diplomacy (I am going to kill my brother and then kill you on the pretext that your brother did it) phases. Here we have
Avoidance: Don't eat that fallen fruit, it will make you drunk for a week!
Tolerance: Do eat that fruit, it won't make you drunk for a week
Binging: Let's brew our own stuff so we can get drunk for a week again
Raises glass and doffs hat to Douglas Adams