"silly" release names
I also recommend the short video Boundin' which is about a Jackalope and is on The Incredibles DVD. My wife asked about the silly release names and I asked her what kind of luck she has doing a web search for problems related to the Microsoft ".Net" software. I suggested she consider how easy it is to do a web search for "Hardy Heron" and "nVidia driver". She was enlightened.
Biting the hand that feeds IT
