I must be mad!
Soon, I'm planning to move from my near-a-city-centre tiny flat with (effectively) FTTP Virgin Media cable to a nice new house in a new village development out in the countryside. My current BB is supplied from a private "street" cab within the flat complex (15 flats). It has a nice big fat fibre coming in to it, then via about 20 meters of high quality co-ax directly to my Superhub. I pay a lot for 60m/s and actually get about 48m/s down and 2.7m/s up. Downstream is fine and I am fairly happy as I don't have multiple simulations video streams all going on at the same time. I AM, however, unhappy with the p!55-poor upstream which should already realistically be in the region of 6-10. There is no technical reason why it couldn't be 20m/s or even 30 m/s up, but I wouldn't ever use that, so I don't see the point.
When/If I move, I will be stuck with a poxy old BT ADSL service from an exchange about 2.5 miles away, which isn't unbundled or 21CN or Infinity upgraded. Best estimate for speed is <7m/s down and God-only-know what upstream. Am I pleased about that? No.
However, I'm moving for the greater good of a (hopefully) peaceful life in a larger house. I do not have a choice of which provider takes my money for BT providing a crap service. But I am certain that I SHOULD have choice and that the service SHOULD provide an acceptable modern level of performance. Afterall, I will be paying the same money as an end customer in the country as someone who is getting the "package" in a city. It shouldn't cost BT any more to put in a fast FTTC connection in the countryside than it does in a city. In fact, it should be CHEAPER, as they don't have to dig up so many roads, jump through so many council hoops and cause as much disruption.
However, population density means that any connection in a city will automatically return more income from the same investment, so the bean counters are always going to push for the cities first. Just once, I would like to see some of that profit being ploughed back in to providing an acceptable service to the rest of the country.
As with increasingly stratospherically high screen and camera resolutions, the public needs to get over this "more is better" mentality and realise the other factors also affect the quality of the product and the satisfaction is gives!