Re: I think i remember this.
"...there is a fine line between cool and hip..."
What about we older ones who don't really give a rat's ass about "cool" or "hip"?
Yes, I'm a longtime Mac user who loves his MacPro, and his iPhone and his iPad. I use them because their functionality matches my needs and they perform in a way with which I'm totally comfortable. As regards anyone else, if they are happy running Windows 3.11 on a Compaq 386 and it suits their needs, then to me that would be pretty cool - on the grounds that they're (probably) spending two thirds of naff all, and the techie in me always feels pleased to see elderly systems still fulfilling a useful function.
And me? Despite having had the "fanboi" epithet spat vituperatively at me several times when commenting on El Reg, I use what suits me & I'm happy with, but I don't feel that anyone worthwhile would be impressed by which logo is fastened to what I buy.
Similarly, anyone else should use what suits them - and why it suits them is subjective - and I don't feel they are inferior or superior to me if they opt for stuff I haven't.
iWatch?- I'm not a keep-fit type (I'm close to 65, dammit!) and all I use a watch for is to tell the time. My mid-90's Seiko still rules - and will continue to do so, as long as it carries on working.
Don't know if that viewpoint makes me "cool", but in any case I couldn't really give a monkey's...