So, where is the huge  benefit of this? They have the same tired old channels one can get anywhere, unlimited storage (yeah right! we all know what "unlimited" means for cloud providers), and...?
No killer app at all... If I am already forking cash for Netflix or cable, or both, I see no reason to switch to them. Pretending that they'll be able to capitalize the vast number of freeloaders they have is disingenuous, the same article mentions Youtube Red as a failed example.
This sound like yet another "brilliant" Google's idea that will be silently killed a few years down the line.
 that damned adjective is tainted. I can't read it without hearing the Orange One screaming "YUUUUUUGE!" in my head