Intel's promise with Optane has been that it's NV and doesn't wear like flash (that is, it doesn't require a block erase whose endurance is a few hundred cycles.)
This product is pointlessly small, and certainly no faster than the many NVMe flash products on the market. But if it's write endurance is extremely high, I guess that's a good sign. In the sense that, assuming Intel manages to make it 100x more dense, it would have a write-endurance advantage, if no other, versus flash.
Pretty scummy of them to provide no real info, though. For instance, does it provide standard NVMe, or is it some other one-off interface? Obviously, being M.2 it's just a PCIe device, but perhaps only the Intel chipset recognizes it, and only uses it for caching.