Did Dyson participate in the standards setting process?
This is precisely why it is important to actually participate in the standards setting process. It is a very dull, detail-orientated and time consuming process. No-one else is going to do it for you, because unless they are actually in the same industry they will not be as alert for all the ways you can get fucked over.
True example: About 16 years ago there was a British Standard being drafted concerning eddy current non-destructive testing instruments. One clause stated that the instrument must be returned to the manufacturer for annual calibration. That would have guaranteed the manufacturers a nice steady income stream, and cut out perfectly competent and cost-effective independent calibrate-and-repair companies.
Of course, being in Europe we have a right to participate in the standards drafting process. After brexit goods will still have to comply with EU standards to get into Europe (that's what CE marking is all about), but we will be able to do absolutely nothing about what is written in the standards documents.