Depends on the defined parameters I suppose. I use Apple products and am, on the whole, very happy with them but Apple is a large multi-national like any other and I cannot understand why people should be 'inspired' by either a computer or a soft drink – it's just a product sold by a huge organisation that wants to make a profit. I only think about it if I am not happy with what I have purchased if and my concern has not been properly addressed. If Apple did not exist I suspect I would continue to live and use another computer platform - so, I suspect, would the respondents to this silly survey. Sheesh!