Can we have some intelligence on this please
This is a quality site, yet I read too much made up nonsense in these comments.
You don't like Phorm - I get that, but instead of making up rubbish, why don't you offer something constructive or informative?
For example, you are naive and fickle if you think that Phorm will end as a company with the biggest ISP providers in the UK backing it. I'm sure this product will evolve to put consumers in full control as it always has.
While we still want everything now and for free, there needs to be some way of finding revenue. I'm sure consumers will choose with their feet and this is unltimately who has the last say.