wells that easy to understand and complain about.....people dont make enough money to spend or their jobs (zero hours contracts) dont reward them stabley enough to enable them to go out and spend..
Low wage also equal low motivation
But this is not the whole story, its not even 1/2 the story...
And heres the real reason for low productivity
Why bother investing in machines that can do 20 peoples work when you can hire 20 min wagers on ZHC for cheaper?
So instead of 1 person driving a truck pulling an automatic strawberry picker, you have 10 pickers working away.
Both pick 10 000 strawberries a day but by the magic of maths, 1 picker can only produce 10% of the truck driver... which equals low productivity.. especially if the pickers are in the UK and the truck driver is in Germany.....
But investment means risk... and you try explaining to the bank manager why he should loan you 250 000 quid for a machine to make fruit picking more efficient.... (or any other form of tech for that matter)