Re: Marketing
"There IS such a thing as bad publicity outside the media world you know."
Your right there is indeed bad publicity, but when your target audience is an age group that probably don't know what a patent dispute is but Mum and Dad have been talking about it because it's in the news, that is what you call Brand Awareness, especially as it could lead to a sale, or get the kid talking about the product line the next day with their mates. Besides that's just your interpretation of it, not everyone thinks like you (thank fck).
There are sliding scales of publicity that may seem bad but in fact still do you some favours. Apple's been getting a hammering in the courts and Apple has been hammering Samsung, yet I don't think either have suffered any negative brand awareness in fact for both of them it's been a positive effect in some cases, either way I don't see their share price going south or their products gathering dust on shop shelves.