But haven't you heard? It was a successful launch! Microsoft said so:
"The Sky Player on Xbox 360 service did successfully launch early this morning, it has subsequently been suspended due to an unforeseen technical issue."
Oh wait - Microsoft must mean that *other* definition of "successful", the one where you yank a service so it can no longer be used successful ...
For those that haven't gone and read the T&Cs on Sky's web site, this is how it works:
You get the live streams and on demand if you have multiroom or Sky broadband with the right package subscription (i.e., movies, sports)
You get the on demand if you have the right package sub (i.e., movies, sports) but no live stream
If you don't have Sky at all, then you're going to pay at least £15 to Sky per month.
In all cases an Xbox Live Gold membership is required to use it.