Title says it all really. Here I am turning on the television, expecting to see the Undertaker take down Stone Cold Steve Austin and then there's a bunch of Pandas on the screen. And now it's not even just Pandas any more.
When are they going to find time to toodle off to Africa to prevent nasty poachers from shooting elephants if they're too busy criticising me for how much water I'm putting in my kettle?
Every business is required to fill out a business plan, and these plans have a tendency to focus on specifics.
This paragraph would suggest otherwise:
"However, as the organization grew over the 70s and into the 80s, WWF began to expand its work to conserve the environment as a whole (reflecting the interdependence of all living things), rather than focusing on selected species in isolation. So, although we continued to use our well-known initials, during the 80s our legal name became "WWF-World Wide Fund For Nature" (formerly World Wildlife Fund - except in North America where the old name was retained)."
In other words, we're taking a leaf out of BBC's book. We've realised the global marketing sledgehammer called "Global Warming" is a bandwagon too sweet to miss, and we've got to be on board. Conserving endangered animals does not tick those boxes, so our corporate message must be as fuzzy and vague as possible. We can tick more boxes that way when the funding application forms arrive.
Credibility? - Overrated in this day and age. The real question people should be asking is where the heck is the authority who should be ripping the IPCC to pieces round about now. Someone's head should be on a pole, if credibility and science are the name of the game.
.... and breathe. No, it's ok Nurse, I don't need my medication.