Re: Dear Apple.
The name Pear Technologies "must be assessed against the background of the fact that the word, where understood, merely reinforces the same concept as the one attributed to the sign's figurative element, thus creating a semantic unit."
And that's not even Apple's lawyer talking – that is the decision of the European Union Intellectual Property Office (EUIPO) which actually ruled for Apple and against Pear Technologies.
I'm disappointed with the EU. There ought to be a corruption or incompetence investigation about this and the people that made the ruling personally fined.
As well as Apricot, Cherry is or was a tech company. There have been many "fruity" tech companies.
Blackberry, Cherry, Pineapple, Apricot, Tomato (motherboards) and others.
How the hell can anyone confuse a pear silhouette with no bite, with Apple's stolen from the Beatle's Apple Corp (using an apple core logo) apple with a bite. I'm surprised Apple hasn't sued the LGBTQ folk too as the logo used to have coloured stripes (though curiously in the "wrong" order".