@Erm
Get off your high-horse, "Silly idealogue" isn't "name-calling"? - Apple started this spat by including a blanket clause in their T&C to *specifically* target Adobe NOT Flash! ( and not to mention making the future very uncertain for small, innovative companies like Unity, etc. ) and YOU started the name calling.
The point being that such a clause is just as much a ridiculous abuse as the GPL specifically including a clause to exclude Apple. Sorry if that was beyond you.
As for ideas, in the video arena you are probably correct in that html5 and friends can do everything that flash video can do, and Adobe have been idiotic in their response to the web community in general - with a bit of foresight they could have opened flash up completely years ago. ( Although I suspect that the codebase they inherited from Macromedia was a complete dog's dinner.) That however is very far from the point H264 is a patent-incumbered published standard, not an open one, and theora has major performance issues. So essentially very little, if anything is gained by replacing flash with either in the long run. Google may very well open VP8 in which case it would be a good candidate, but no-one will implement it for years until they are sure patent-trolls won't crawl out of the woodwork á là WMV9/VC-1.
Again very far from the point in this little Adobe-Apple spat, because it has nothing to do with "openness" or the future of internet video at all, just odious business practices.