Disagree, Dave 25 on one point.
"b) too secretive about what is coming - had people known what Nokia were about to deliver they wouldnt settle for a second rate iPhone"
Well, now we all know what's coming. As a result, it seems that World+Dog are settling for a "second-rate" Android. Couple of S/H N8's in my local Elisa shop at the moment.
What Steven Wallop hasn't quite grasped is that the timescales he's talking about give the average user time to change their phone at least once.
And it won't help the poor fuc*kers at Accenture one iota, 'cos you can bet your bottom dollar it won't be a Nokia.
Point worth taking heed of: It won't be the punters who decide on the phone they want. They don't give a fuc*k if it's vibrated by a sybian, or whatever. It's the sales folks who, being savvy, will steer them simply to the path of least resistance. READ: Least returns. Max. Commission. Max. data transfer. == MONEY. Don't believe me? OK, look on any news site for (e.g.,) cookery app. iPad/iPhone/Android. Yep.
Symbian? Forget it.
If you add the sales plans of retail phone sellers, and factor in the punter's lack of visibility of product as described above, then remember the sales manager of Vodafone/whatever is pushing his staff for for NOW!!! not yesterday, Wallop's move looks like he jumped off the Deepwater Horizon. When it was already lying on the seabed.