Re: Soft target?
Because we don't need to use a smartphone running Goopple's OS to make a phone call - we just use them because they're convenient, plentiful and we don't really have an expectation of privacy or control over it - after all, the only real control you have on your phone is when you hang up (and remain connected to the network and be available) or turn it off and aren't - and remember you can pick up a cheapo feature phone and it'll connect to the network just fine, avoiding all the conveniences of data slurpage other than where you are (for obvious reasons) ... well for now at least. (I think I just heard a black helicopter)
With a computer it's different. We have expectation of privacy, being able to choose what we share, what we connect to and what we do; and an expectation of control: when we do our updates (if at all), what we install, what we keep, where we keep it and how.
MS just put a huge bomb under that with Win10, and given there's this really huge ruckus going on about privacy and exactly what control an end user has over that data he generates, that large corps profit from, resell and share (willingly or not) with whatever weird acronym agency just happens to be interested makes this a rather sticky point.
They have perfectly played the user inertia card (I honestly tried to get family/friends over on Openoffice but they all went back to MS' offering because reasons (school/work/buttons are different/don't want to learn) - whereas mentioned before, changing phones is a much more hassle-free experience.