I do read the news
People do not read the adverts beside articles on the internet any more. These days the article is the advert. WP
articles adverts are easy to recognise. They will show year on year growth without mentioning the tiny market share. They will mention units sold without multiplying by average selling price or mentioning installed base. I am sure you can provide citations of these adverts.
WP installed base is fifth, behind Symbian and Blackberry.
Despite heavy discounting and subsidies, WP is in decline:
Nokia gets hefty subsidies, sells its head office (and counts the sale as a smart phone) and still makes a thundering loss on each phone. No-one else wants to 'compete' with that.
Even if there weren't 101 reasons not to buy a Windows Phone, the carriers will not let Microsoft in the door. Microsoft own Skype, which the carriers loathe with a fiery passion. Elop complained about lack of support from the carriers caused by the doubly indirect connection with Skype. I do not see the carriers lining up to sell Windows phones now that Microsoft has bought Nokia's handset division.
By comparison, Google is selling Motorola, so will no longer be competing directly against its own manufacturing partners. Microsoft maintain their high profits despite falling market share by increasing prices. If things carry on as they are now, this will take them out of the phone market, the home computer market and the small business market. Only multinationals and governments will be able to afford lock-in prices. The other choice is to compete on price (free) which trashes their traditional (enormous) revenue stream. Anyone trying to give Microsoft as mass market future will be fired for slaughtering the cash cow.
I am sure Nadella will be stretched in opposite directions just like Ballmer was. If he follows the contradictory requirements, I expect more adverts telling us how Microsoft is selling more WP9 than any other manufacturer, that profit margins are up and that they are successfully skimming more and more profit from their surviving business partners.