In fact, that is the reasoning for giving this so much attention! If you got the sheeples more worried about these things, they'll ignore the *other* news, like the military murdering families that had the gall of overtaking a military convoy, or killing kids 'coz the patrolling soldiers were too drugged to notice they weren't narcos. Oh, my favorite: murdering students, then claiming they were "sicarios".
Check out "Kalimba", "Salvador Cabañas" and hell, even "Daryl Cagle" to see big non-stories being overblown in Mexican media.
Note: I didn't find Cagle's drawing to be offensive, but Top Gear's comment did seem Over the top.
If yoou don't think there is a line in certain type of humor, try asking "Are you from Malvinas?" to someone from Falklands.