What about Ofcom?
The stated aim of Ofcom is that consumers should be able to get whatever content they want via whatever delivery mechanism they choose - so isn't it the regulator that should be red-faced over this? Sky is trying to leverage their ownership of the rights to push their own delivery mechanism (satellite) and the regulator should be ensuring that they can't do this. Clearly they aren't interested and are happy to let Sky and Virgin fight this one out...
Biting the hand that feeds IT
