SOP for Virgin
Many years ago I had a Virgin phone line for dial-up. When it was installed I asked about broadband. Coming in 3 months, they said. I occasionally asked them again, for the three years I was at that house. Always the same answer.
After moving house, I had them install a line in the new house. Again asked about broadband, again the same answer. After another three years of this, I found an ISP who could supply broadband for less than I was paying Virgin for dial-up. So I called to cancel my line.
"But we're rolling out broadband in your area soon!" "When?" "In about three months!" I explained that I'd been told that for the last six years, and still didn't believe him. The line was cancelled.
Three months later, I got a flyer through the door to say that Virgin broadband was available. It's a shame that the only honest answer got the cancellation. :)