A genuine email from Southern Rail last year.
"Anonymous John, important information about your Account.
"Dear Anonymous John,
We're improving the way you buy train tickets from our website and you're invited to give it a try. Check out the new features we are rolling out and buy your ticket from the beta version which is now available."
How do I access it?
In order to continue logging in using your usual email address, all you need to do is reset your password using the button below."
It came within a whisker of being binned.