Had they ended it when they reached 'it's time for more choices' they'd have a fantastic teaser that would have got people talking.
As soon as they follow up with 'dual core' and '1080p' they've lost most of the market.
Which is why Apple ads are so effective, there's almost no discussion of the technology, it's all about the experience and emotion of using the product. That makes a connection with the customer. And that's why iPhones and iPads are so successful.