Re: Let's not forget the Mars Bar index
I hung around for a while with a bloke on the expat circuit who worked for Mars and I can spill the beans here.
I asked about the "New Bigger Bar" that turns up occasionally. The way this works is that they gradually reduce the size of the Mars Bar over time and preserve the price. Then, when the thing gets too small, you get the "New Bigger Bar" and a stonking price hike.
Incidently, he confirmed something else. Back in the day, Mars Bars really were harder and more chewy than they are now. The old paper wrapping didn't preserve them as well as the modern plastic/foil one, so they had to be a harder mix of ingredients to provide decent shelf life without forming that white surface of sugar that you used to find on them if they'd been sitting around too long.
I pointed out that I rather preferred the old, chewy bar to the modern soft thing. That piqued his interest and he went back to raise a "Mars Bar Classic" suggestion with his peers.......I live in hope.