"Sky Broadband has been publicly punished"
No it hasn't. It has just been forbidden from running an ad that has probably already reached end of display. Marketing is a fickle world and the lifespan of an ad is approaching goldfish attention span.
A public punishment would have been the CEO of Sky appearing before a judge and getting a few weeks sentence (come on, it's just an ad) hard time. No, not comfy house arrest, that's for pussies. No, not community service, it's supposed to be punishment. If we did have the balls to do that, CEOs in general would become a lot more wary of the ads their marketing department put out, so it would be a win/win.
Biting the hand that feeds IT
