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I think they're great products, but this isn't a competition to see how much they can price-gouge users. You spend £1200 on a tablet because it's good. Bloody good. But an extra £349 for a keyboard is eye-wateringly expensive. That's more than cheap laptops. And a further £119 for a pencil? That's £469 extra to spend on peripherals that you can take for granted on other platforms. There's got to be a point where the most die-hard Apple fan (yes I love apple products) has to say "you know, this is a tool, and I can get almost the same functionality from a lesser platform". Yes, iPads are nice, they're fast, but I'm sorry Apple, I can probably spend less than half that on a device that isn't anywhere near as nice, but as a tool for doing my job, it'll be MORE than adequate.