Re: Business Model
According to aunty, the reviewer in that case wasn't a customer. But an interesting side note in Australia (but not necessarily related to that case) is that truth is a defense you could run. That is to say, if you can back up the claims in your review with evidence the company may find themselves with a judgement against them. A nice tag line in your review pointing out how these facts have now been established in a court of law would be epic.