Missed opportunity?
I would have thought that a bargain phone with good specs would be a better option - as most people would accept the limitations of no play store if they think they are getting a better deal on the hardware. If I am spending nearly a grand on a phone, I would want all the bells and whistles and not have to play around with side-loading.The only reason the amazon store exists is become their tablets are dirt cheap and people will put up with the limited options.