If it is a massive tax avoidance scheme, shouldn't the IRS be getting very interested in any transactions taking place?
Remember the old adage. Tax avoidance is legal, tax evasion is not. Rest is ethics, which are.. trumped by the potential profits involved for the insiders.
Some of the shell game may be due to converting 501(c)(3)s into for profits. Rest is the usual debt financing shenanigans. So PIR may end up with $1.1bn in debt, then when .orgs are priced at $100+, that money can be sucked into the LLC holding companies and then to the insiders. All will be well, the .org org will only be making a modest profit, pay no attention to all the cash being sucked out of that entity.