"Danger or no danger, however, it's not a good look for the maker of reassuringly expensive kit."
I don't think customers care any more. We're so used to being used as beta testers; every piece of software, every piece of interconnected tat, every TV, even cars; they're all either getting 'critical' upgrades, 'mandatory' patches or recalls.
My 4-month old car was recalled recently to have the engine replaced due to a badly manufactured counterbalance shaft; which could "cause the engine to seize, potentially locking the transmission and drivetrain whilst moving". So nothing major then.