I'll never really understand...
Some years ago, one of my best friends worked at an F1 team - not so successful these days, but back then they were winning championships. He did some kind of sofftware engineering for the systems in the cars.
I will never forget the look of incredulity on my wifes face (she was a big F1 fan) when my friend revealed that he had been offered the 'mobile IT' opportunity for some very big races that year but had turned it down> in favour of staying at home.
I mean, lost bragging rights or wot?