Reply to post: Re: Ahahaha

Non-unicorn $700 e-scooter shop Unicorn folds with no refunds – after blowing all its cash on online ads

Michael Wojcik Silver badge

Re: Ahahaha

There are cost/benefit ratios for tangible direct costs, tangible indirect costs (e.g. cost of maintenance, cognitive load, opportunity costs), and a wide array of intangible costs, most of which are psychological factors which are often disconnected from, even opposed to, material benefit.

And purchasers rarely manage to acknowledge even a significant fraction of those costs, much less take them into account.

That's why we have behavioral economics. Some economists finally admitted that people are not rational economic actors.

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