Reply to post:

Non-unicorn $700 e-scooter shop Unicorn folds with no refunds – after blowing all its cash on online ads

I ain't Spartacus Gold badge

You can only do your marketing through "influencers" if you have an actual product.

If there's no product, then there's nothing for them to pretend to ride in their Youtube videos. Unless you've got sufficient cash to fake things, like Magic Leap.

So when you're needing their pre-order cash in order to make the thing - then you're stuck with marketing.

POST COMMENT House rules

Not a member of The Register? Create a new account here.

  • Enter your comment

  • Add an icon

Anonymous cowards cannot choose their icon

SUBSCRIBE TO OUR WEEKLY TECH NEWSLETTER

Biting the hand that feeds IT © 1998–2020