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Non-unicorn $700 e-scooter shop Unicorn folds with no refunds – after blowing all its cash on online ads

Claverhouse Silver badge

the Lexus of two-wheelers,

They should have ignored Facebook, and maybe advertising entirely, since Good Wine Needs No Bush, and just concentrated on the City and Wall Street plus Park Lane and whatever equivalent rich district New York has, using 'influencers' and gossip to inculcate the idea that the truly successful and the rich beyond belief desire no object so much as an exclusive top-of-the-range scooter to advertise their wealth.

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BTW a number of recent start-ups here have been headed for 'partial refunds': not in the economic class that spends freely, but don't people ever resent giving over a wodge of money, and in return receiving a small percentage back along with a letter of apology ?

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