Re: Isn't this the problem?
"This is exactly the point - these companies are reacting to what the law is giving them. So it the law that needs to be corrected (or internationally co-ordinated) such that such options no longer exist."
and then later:
"Sad that France was forced in the EU to go it alone with their "digital tax" strategy "
You forgot to mention that The Trump has waded in threatening to attack France's economy if it does, indeed, make such a law. So it's not nearly as clear cut as certain people here are making out.