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We lose money on repairs, sobs penniless Apple, even though we charge y'all a fortune

Anonymous Coward
Anonymous Coward

It's said that 60% of BMW first time buyers in the UK do not have a test drive, whereas some of their competitors are offering one or two day test drives.

I am not saying there is anything wrong with BMWs, just that the power of brand image can be truly astounding.

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