Competition clearly isn't working in the UK, or is simply rigged.
I live in Tokyo and I don't even have to pay to have 8Mb cable broadband (included in rent). I could opt for 1Gbs FTTH, which would cost about 35 quid a month.
The fact that Londoner's can't get more than 4Mbps from BT is pretty shoddy. Where has all the money for infrastructure investment been going?