Microsoft has a different strategy to Google/Facebook - it wants to make money from corporates by selling software and services. Google/Facebook want to make money from their data using adverts... So MS HAVE to please the corporates, so privacy is their new USP?
Also, I don't get the telemetry moans...
1) People moan - Windows 10 has bugs
2) MS - so we'll gather "real world" telemetry to help diagnose those bugs, focusing on the features people actually use? BTW, there's pages of information on what information we collect on our web site...
3) People moan - but I want 1 without 2!