So the formula was quoted as
(Tech adoption x Tech capability ) ^ Trust
When trust = 0, then that becomes x^0 = 1 for all values of x, so Tech adoption and Tech capability are irrelevant, Trust is what matters most
So the formula was quoted as
(Tech adoption x Tech capability ) ^ Trust
When trust = 0, then that becomes x^0 = 1 for all values of x, so Tech adoption and Tech capability are irrelevant, Trust is what matters most