So let me get this right... you have NHS Digital dealing with IT and technology and NHSX dealing with IT and technology... what could possibly go wrong
Why can't they stop wasting money setting up another 'brand' and spending it on the 'customer facing' bits... the bits that you and I get to see... oh yes, those bits doesn't make a 'profit' (except for the outsourced bits that get to deal only with the cherry-picked bits and then only 'within their remit')