I'd say Mr Will I Am is talking rubbish. His problem seems to purely be that the earbuds are round, which seems like an obvious and natural thing for earbuds to be.
And his angle of "An African American start up struggling to inspire innercity kids with tech" is doubly bullshit. They're earphones. He's selling earphones in a market that hardly struggles to get "kids" of any background interested. An if "innercity kids" aren't inspired, he might want to look at their $230 price tag.