Burroughs had a 4GL called LINC. The earlier versions were text-based, with screen locations having to be described by row and column. So a colleague decided to speed things up by writing a screen-painting program that automatically created the magic words to generate the right screen layout.
He sold this to several customers, with the company's blessing. Nobody commented on the name: Direct Input of Linc Definition Online, even though the initials were splashed three inches high at startup.