Is this just an English thing ?
For a language which doesn't really use genders, it's amusing that they're causing so much hot air.
I wonder how these things pan out in French with it's masculine and feminine words, or even better German with the added frisson of a neuter gender ?
I can see the old joke about the "ATR" button becoming reality. Which might stop some of the more nonsensical extremes of this phenomenon (which, by the way, is nothing new. We had it in the 70s).