The major problem with online ads is the idea of highly targeted ads based on browsing, search, etc. history. What is missing is the context of one's purchasing decisions. Targeted ads are based on the assumption they can divine the context by analyzing a lot of data, which in many cases they cannot. If you do not know we someone was searching or bought something you do not know context. More traditional ads assume that if you are viewing a show or visiting a site you have some interest in the content. And if you have some interest you are likely to be interested in certain products and services that are typical interests of the audience. Traditional ads do not make assumptions about individual audience members and more geared to be informational about the product or service in a more general sense. Also traditional ads are not expecting a high response rate as they are often 'showing the flag' to most in the audience. A useful service.