The car lease market...
'...removes all the worry about owning a car'
What about the worry of *not* owning the car? For example losing the freedom to chose not to replace it at the planned/expected intervals because of an unplanned large cash demand - maybe one of your kids getting married?
Just as the service model is good for suppliers as it insulates them from unexpected events the model also reduces consumers' ability to react to events.
Biting the hand that feeds IT
