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As sales crash, Gartner wonders who can rescue the smartphone market ... Aha, it is I! 5G Man!

Doctor Syntax Silver badge

"Infinite growth is an unsustainable business model."

Sales tend to follow a sigmoidal graph. And that's a graph of total sales. Eventually everyone who wants a gizmo has one. Sales per quarter or whatever are the first differential of that curve with a bit added on for replacements. But every time marketing people think they're looking at an exponential curve. Every time.

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