Re: professional filmmakers
The CCDs and the software are indeed fantastic, but "ye cannae change the laws of physics" so a bigger lens and CCD is always going to help.
For the majority of snaps most people won't notice the difference. But, for professional work, it's less about the camera than getting the lighting and depth of field correct, these can make all the difference. Yes, with multiple exposures and software you can do pretty much the same in post-production, but for somethings it will be too late.
So, the badge is simply more aspirational marketing so that people will buy the phone intending, one day, to make a professional film with it, though that day will never come.